Monthly Archives: August 2014


Personal Branding for Archaeologists, Part VII: Crafting a Social Media Campaign

“Nobody ever said success was going to be easy. If success was easy, everybody’d be doing it.” Anonymous I never cared about personal branding, online networking, or any of the stuff I’ve been writing about until the last time I was laid off from a cultural resource management archaeology job. […]

Harness social media to further your personal brand as an archaeologist

Videos are the future of personal branding

Personal Branding for Archaeology, Part VI: Using Videos and Pictures

Social media and the whole of the internet is being winnowed down to the truest essence of human experience— we know the world based on what we’ve seen. We are visual beings. Our eyes are essential to the way we learn. This is something archaeologists have long understood; however, the […]


Personal Branding for Archaeologists, Part V: Blogging your way to Infamy

(This is the fifth segment in a multi-post series dedicated to personal branding for archaeologists. In case you missed ‘em: Part I discussed the many reasons why you should care about developing your personal brand, Part II covered creating a killer LinkedIn profile, Part III talked about using Twitter to […]

Build your audience through guest blogging

Personal branding for archaeologists: build your own website

Personal Branding for Archaeologists, Part IV: Build your Own Website

(This is the fourth post in a multi-part series on personal branding for archaeologists. In case you missed it, Part I covered some reasons why it’s important to control your online professional persona and Part II discussed how you can use LinkedIn to demonstrate your skills, abilities, and experience as […]


Personal Branding for Archaeologists, Part III: Twitter

(This is the third post in a multi-part series on personal branding for archaeologists. In case you missed it, Part I covered some reasons why it’s important to control your online professional persona and Part II discussed how you can use LinkedIn to demonstrate your skills, abilities, and experience as […]

How to use Twitter for archaeology personal branding

How to leverage LinkedIn for archaeologists

Personal Branding for Archaeologists, Part II: LinkedIn 2

(This is the second post in a multi-part series on personal branding for archaeologist. In case you missed it, check out Part I to see why it’s important to control your online professional persona) Part II: LinkedIn I hear this a lot whenever I talk with other archaeologists about LinkedIn: […]


Personal branding for archaeologists, Part I

When I first started blogging, I Googled myself just to see what type of information about me was floating around the internet. My name is extremely generic. There are probably over a million William White’s in the United States. This country has always had a lot of Bill White’s. There […]

What are you doing to manage your personal brand as an archaeologist?